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Cable slams URCA on ‘languishing’ 27% TV price increase

By NEIL HARTNELL

Tribune Business Editor

nhartnell@tribunemedia.net

Cable Bahamas’ chairman has accused the Utilities Regulation and Competition Authority (URCA) of allowing its application for a 27 per cent basic pay-TV price increase to “languish with no end in sight”.

Gary Kain said that by ‘sitting’ on its price increase application, URCA was creating “difficulty” for Cable Bahamas by preventing it from offsetting rising programming costs, which grew by 12 per cent in 2014.

Writing in the company’s 2014 annual report, which was published yesterday, Mr Kain said: “In the Bahamas, we continue to face regulatory, macroeconomic and competitive pressures.

“In the face of increasing costs, we applied this year for a basic cable television rate increase, which would have been the first rate increase in the 20 years of our history.

“It is unfortunate that this application remains languishing in the offices of the regulator with no immediate end in sight. This is difficult for us as we are facing significant increases in signal and operating expenses.”

Cable Bahamas relaunched its bid for a first -ever increase in the $30 per month basic TV price in December 2014, but nothing has been heard from URCA on whether the application will be approved.

The only subsequent activity was the staging of a ‘Town Meeting’ on New Providence where, not surprisingly, consumers beset by Value-Added Tax (VAT) and high living costs expressed strong opposition to Cable Bahamas’ price increase demands.

Since that January 2015 event, URCA has been silent on the basic-pay TV price application for almost five months.

Mr Kain’s comments, though, may further stoke tensions between the BISX-listed communications provider and URCA at an extremely delicate time in their relationship.

URCA, on the Government’s behalf, is due to run the delayed spectrum auction that represents a key stage in the bidding process for the Bahamas’ second mobile licence.

Cable Bahamas is competing with Virgin Mobile (Bahamas) for the licence, and it remains to be seen whether its fragile relationship with URCA has any impact on the spectrum auction’s outcome.

The two sides are already embroiled in a public dispute over the BISX-listed communications provider’s recent tower construction activities.

URCA recently accused Cable Bahamas of breaching its order to cease construction of its new tower network, which the latter has consistently argued are to provide wireless Internet services - something it is fully licensed to do.

Meanwhile, Cable Bahamas argued that failure to obtain the basic pay-TV price increase, and offset rising signal and programming costs, was partially responsible for a 37 per cent year-over-year increase in expenses to $95.1 million for 2014.

“Programming costs in the Bahamas increased by 12 per cent to $18.6 million over the previous year,” the company said. “Combined with the Florida operations, programming costs added $13.2 million or a 70 per cent cost increase, incorporating a full year of Florida operational expenses in 2014.”

Cable Bahamas also blamed “the increasing cost of doing business in the Bahamas” and several one-off expenses for the $33.9 million rise in total expenses, which slashed its 2014 net income by 19 per cent or $2.7 million.

Maintenance expenses for 2014 were up 9 per cent year-over-year, while administrative costs grew by $14 million or 91 per cent due to increased taxes, regulatory and government fees in the Bahamas.

“Unfortunately, the impact of these increases would have been partially offset if the application for a rate increase for basic television to the regulator was successful,” Cable Bahamas added. “We have once again submitted an application to the regulator for an increase and await a response to our application.”

URCA previously rejected the same 27 per cent basic TV price rise application in early 2013, on the grounds that Cable Bahamas had failed to comply with its legal obligations to provide ‘affordable basic television services to all populated areas and specified institutions’.

Cable Bahamas, though, argued that the regulator was mistaken to link its universal service obligations (USO) to the basic pay-TV price increase bid, with the BISX-listed company appealing the decision to the Utilities Appeals Tribunal (UAT).

It subsequently withdrew this appeal in favour of the revised December 2014 application submitted to URCA which, at the time, seemed to have won over the regulator.

In applying for the same 27 per cent increase, which would increase the monthly price for residential and commercial customers by $8 and $14 respectively, Cable Bahamas also offered to launch a new pay-TV service called ‘Prime Local’.

This initiative, priced at $10 per month, will feature six channels and was clearly designed to counter the rationale that URCA employed in its February 2013 rejection of Cable Bahamas’ first bid.

Mr Kain, meanwhile, argued that Cable Bahamas was “the natural provider” to win the Bahamas’ second mobile license, given its “established” position in the Bahamian communications market.

“We are 100 per cent Bahamian, have an innovative history and provide reliable, affordable products,” Mr Kain added.

“We have committed and dedicated staff who continue to pledge to excel at customer service in all respects. In addition, we have the pedigree to win the license and we intend to prove it.”

The company itself added: “Success with this could fundamentally change the company. The second cellular license offers massive revenue and customer growth, [and] technological innovation.”

Comments

Well_mudda_take_sic 9 years, 5 months ago

You now get far superior basic cable tv programming in the U.S. for much less than the $30 currently being charged Bahamians by Cable Bahamas. BTC needs to get fiber-optic cable in the ground to just about every residential tv consumer on New Providence Island asap so that it can offer the relatively inexpensive internet online streaming of tv programming that is currently spreading like wild fire all over the most populous areas of the U.S. Cable Bahamas is a dinosaur not willing to innovate but rather just sit on its laurels and jack up its rates for no good cause. URCA must vigorously defend the line they have drawn in the sand for the benefit of most Bahamians when it comes to the desire of Cable Bahamas to gouge us for the horribly cheap programming they presently make available to us in their basic cable tv package.

DonAnthony 9 years, 5 months ago

You get what you pay for. It is true that basic programming leaves a lot to be desired, but what do you expect when the cost has not increased one cent in over 20 years! All the while the expenses associated with providing this service have increased drastically. And you say cable is gouging its customers - absolute nonsense. Cable is earning less than the mandated rate of return of 10.86% on basic. So URCA in not granting a price increase is forcing cable to be in violation of its own rules - utter nonsense again. If the price were increased then cable would be able to provide a better product and service. And the business license fees and URCA fees cable pays are 5.8 million a year! That is outrageous on annual revenue of 150 million and a net income of only 11.3million. And this is what you call gouging! In a real way cable is really only working to pay salaries and taxes, it's net income could and should be much higher if it were regulated fairly. It would be helpful if your argument were supported by the facts but it is not, the truth is cable deserves every cent of this increase and then some.

Well_mudda_take_sic 9 years, 5 months ago

Bahamians are not as stupid as you might think. Throughout North America the business model of Cable TV companies like Cable Bahamas is under siege by internet service providers who are working with content owners and other providers of quality TV programs to supply TV viewing services to residential customers by high speed streaming over the internet internet, frequently using fiber-optic cabling. Today's tech savvy public wants and deserves much more than the cheap crummy dated basic cable TV programming that Cable Bahamas continues to offer at the outrageous rate of $30 a month. Bahamians know all about Netflix, Hulu Plus, Crackle and Apple TV. Rather than seeking to gouge Bahamians for the same 'ole tired thing that has either remained the same price or more likely fallen in price for the North American TV viewer, Cable Bahamas needs to get off its butt and re-invent itself through innovation to stay abreast of the demands of TV viewers. Cable Bahamas is having a most difficult time re-inventing itself and adopting the latest TV viewing technologies based on the internet simply because it allowed its previous owners to saddle it with significant debt at the time they sold out. But this is a problem Cable Bahamas brought upon itself leaving it with little room now to borrow heavily to make the kinds of investments necessary to maintain its dominant position in TV. Bahamian consumers of TV should not be made to pay for the past mistakes of Cable Bahamas that now inhibit its ability to compete with lower cost and vastly superior new TV service providers that will soon be available to all Bahamians. I know this is not what Cable Bahamas employees or shareholders like to hear, but URCA is mandated as a utility regulator to, among other things, ensure that market forces work in a level playing field for the benefit of the Bahamian consumer. Cable Bahamas therefore should stop begging URCA for the right to gouge Bahamians in order to protect their aged and outdated business model and poor business decisions made in the past. Thank heavens URCA is standing up for the Bahamian consumer!

DonAnthony 9 years, 5 months ago

What you have said is irrelevant to your erroneous statement that cable is gouging the public on its basic service. Which part of cable earning a profit margin of less than the mandated 10.86% on basic do you not understand? This has been independently verified by external auditors and accepted by URCA. The fact is that by earning less than the mandated 10.86% on basic cable is itself being gouged! Save your erroneous populace rhetoric for people without access to intelligence and facts!

Well_mudda_take_sic 9 years, 5 months ago

And everyone knows Cable Bahamas never lived up to all of its obligations to the Bahamian people for the grant of the monopoly that it enjoyed for so many years. No private company in today's low interest rate environment is entitled to consider itself to enjoy any kind of mandated profitability on any line of its business, especially one as egregiously generous as 10.86%. Why should URCA allow the Bahamian people to be gouged under the terms of an agreement that Cable Bahamas itself has never respected, so that Cable Bahamas may enjoy "mandated" profits of any kind on any line of its business. Grow up!

DonAnthony 9 years, 5 months ago

It is counterintuitive but a mandated profit is required and standard in an industry where a company has significant market power as cable does in tv services. Otherwise they could deliberately underprice their service to prevent other companies from entering into the market. It is called price dumping. So a mandated profit actually encourages competition. The fact that cable has not had competition despite the fact that their monopoly ended five years ago is testament to how unprofitable basic tv is and why they deserve their price increase and then some. Content providers make a lot more profit in the current environment than service providers. So your argument is false. Cable is not gouging the public as you erroneously say. Again all else you say about cable might be true but supfurflous to this point.

Reality_Check 9 years, 5 months ago

Let Cable Bahamas begin its "price dumping" as you call it DonAnthony. We Bahamians are tired of paying the exorbitant $30 a month ($360 a year) they charge, exclusive of VAT, for the lousy few channels in their basic cable TV service package.

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