The Bahamas Telecommunications Company (BTC) has moved swiftly to deliver on pledges of increased consumer value with the launch of its 90-day Always On mobile promotion.
Garry Sinclair, pictured, BTC’s chief executive, said the offer - designed to give mobile subscribers 30 days’ worth of connectivity for the equivalent of a week-long plan - represented the “bright red line” the carrier is drawing in its battle for market share with Aliv.
The 90-day promotional offer, timed to coincide with the Christmas season, is a seven-day, $15 VAT-inclusive plan that includes 3G’s of data, unlimited local calls and texts to any network, and international minutes for seven days. Once the seven-day period ends, the Always On plan keeps subscribers connected via free WhatsApp for 30 days.
Mr Sinclair said: “BTC is indeed making history today as the first provider with a customer value proposition that keeps you connected for 30 days while you only pay for seven days.
“We are drawing a bright red line in the sand today, and making a bold statement that we are fighting for every single customer. We’ve talked with our customers and asked them what they want, so we believe that this new Always On commercial offer will resonate with them.”
BTC is introducing its new value proposition under the umbrella of its brand campaign, The Moments that Move Us. The campaign speaks to life as a celebration of moments - from big epic moments to small everyday celebrations. It also acknowledges progress and emphasises the importance of fostering authentic relationships.
At the end of the seven days, the Always On plan automatically renews and any remaining data rolls over. If a customer does not automatically renew the plan, they will still receive free WhatsApp for 30 days, allowing them to stay connected for the month. During this period, customers can add more data and can purchase a 1G bolt-on.
Mr Sinclair added: “We haven’t taken our hands off of the wheel, and we’ve been working hard on the commercial side of our business to produce compelling offers for our customers.
“This launch today is hugely important. We’re not taking our focus off the customer, and this is the first of many more value-packed propositions to come. We’ve also talked with our postpaid customers, and in a few days we will introduce our Always On offer for them as well.
Comments
Porcupine 5 years, 12 months ago
A crock of sheet. Our BTC service in Andros is horrible. The last few days dropped calls, callers calling in with no ability to answer and then it shows 12 missed calls. BTC told me they were going to give residents here a mass refund for the sheety service. A lie. The dropped prices simply mean they have been over charging for too many years now. We were held captive to a company that simply didn't care whether they gave terrible service, despite the sweet talk every time I complained. The BTC manager in north Andros is incompetent. She makes promise after promise, I guess hoping people just die or go away so they can't hold her to account. Terrible service for The Bahamian people. We deserve better.
ThisIsOurs 5 years, 11 months ago
Gee and my take on this story was good customer service, reliable connection and low prices are a given. Those are things people expect. You can't ask me to give you a great rating just based on that. Your competitive advantage or the thing customers buy into has to go beyond that....but if you're not even getting calls....well
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