By FAY SIMMONS
Tribune Business Reporter
jsimmons@tribunemedia.net
The Tourism Development Corporation's (TDC) head yesterday unveiled the development of a 'City Pass' that is designed to encourage locals to "fall in love with The Bahamas again" and boost domestic tourism.
Ian Ferguson, the TDC's executive director, speaking at the Prime Minister's Office's media briefing, said many Bahamians have not travelled throughout the archipelago and enjoyed the same experiences that many visitors have encountered.
He said: “Our City Pass is a project that is directed towards enhancing and increasing domestic tourism. But we're looking to partner with a number of entities in this regard. We want to find ways to have Bahamians fall in love with The Bahamas again; touch, feel, experience the product.
“We talk quite often about the fact that as much as visitors talk about 'swimming with the pigs', so many Bahamians have not had that experience. We talk and we celebrate so much of what is ours. Dean's Blue Hole, very few Bahamians have been free diving in Dean's Blue Hole.”
Mr Ferguson added that the costs associated with traveling through The Bahamas often prohibit locals from touring the country and, as such, the TDC is trying to partner with the private sector to lower these costs.
He said: “There's so much that I believe that exists in New Providence and around the islands of The Bahamas that we need to find ways to encourage, to incentivise Bahamians, because sometimes the best incentive is to reduce the costs. And so we're looking at finding ways to do that to ensure that that happens.”
Mr Ferguson said the TDC is working on a student empowerment entrepreneurial programme aimed at providing young persons, who may be considered ‘at-risk’, with meaningful skills to enter the tourism industry through partnership with bodies such as the Bahamas Agricultural and Industrial Corporation (BAIC)
“The student empowerment entrepreneurial programme is really directed towards not the high-flying business focused students, but the at-risk student," he explained. “We need to target, and we need to place an emphasis on, those students who sometimes fall through the cracks, who do not have the 2.5 cumulative grade point average (GPA), but absolutely will find their way by some means or other into the tourism space.
“So our goal is how do we partner with BAIC and other entities to provide them with hard skills, of course... other entities to provide them with the soft skills that they need to be well-equipped, better equipped, leaving high school for the opportunities that exist in tourism and hospitality.”
Mr Ferguson stated the $10m loan from Saudi Arabia will be used to develop incubation centres in New Providence, Grand Bahama, Exuma and Eleuthera, and to provide grants to small businesses that will participate in the initiative.
He said: “The Saudi fund has provided a $10m loan to The Bahamas specifically to tourism-specific development for the purpose of a larger incubation centre, a tourism entrepreneurial centre, specifically on the islands of New Providence, Grand Bahama, Exuma and Eleuthera.
“And so much of that will be towards grant funding for those small businesses. Much of it will be for the technical assistance that they will need to be strong enough to sustain themselves. And, of course, much of it would be towards the administration and the construction of those centres on those islands.”
Mr Ferguson added that the incubation centres will be used to sell authentic Bahamian goods, with the facilty in Bay Street providing cruise passengers and others with activities to do downtown.
He said: “We are in a major push, a major effort to revitalise, to reinvigorate the Bay Street experience, driving so much of those 30,000 plus cruise passengers per day to traverse that area of downtown, and not just go to that area and be disappointed but, essentially, to find something exciting to see and to do and to purchase in the area.
“This pilot is going to focus and enhance the authentic Bahamian retail space, and so everything coconut, everything food indigenous to us.. fishscale jewellery, everything that is retail that truly represents us is going to be presented in those storefront-style, kiosk-style kinds of incubation spaces that we have there.”
Mr Ferguson said the TDC has launched a hospitality assurance initiative that provides small businesses with the tools to improve their structures.
He added: “We've partnered with the Institute of Hospitality in the United Kingdom and the Caribbean Tourism Organisation in launching our hospitality-assured initiative. It is a business and service excellence credentialing system that provides an amazing framework for micro, small and medium-sized businesses who need that extra help in being able to do business better.
“And so there are nine core steps and 44 sub-steps that they follow. During the period of anywhere from 12 weeks to 12 months, we walk a business through how to enhance, how to improve, how to structure their businesses in ways that will help them become again more economically viable. We're very excited about this, mainly because we have now as of just late last year, the largest number of trained business advisors in The Bahamas.”
Comments
IslandWarrior 1 year, 6 months ago
The new Nassau City Centre strives to offer a remarkable experience that combines the vibrant African/Caribbean culture of The Bahamas with luxurious amenities and impeccable services. We envision a destination that showcases the finest elements of this region while providing top-notch features.
Our commitment to providing a six-star service is unwavering. Every aspect of your visit will be meticulously attended to, ensuring your comfort and satisfaction. From the moment you step into our premises, you'll be greeted with warm hospitality and personalized attention that surpasses your expectations.
To enhance your stay, we have envisioned infinity pools that invite you to relax and indulge in tranquillity while relishing the tropical ambience. Immerse yourself in the crystal-clear waters and let the worries of the world melt away as you bask in the sun's gentle rays.
While embracing the richness of African/Caribbean culture, we emphasize authenticity and promote local art, music, and traditions. The atmosphere exudes the vibrant spirit and soul of The Bahamas, giving you a genuine taste of its heritage and creating a memorable connection to this remarkable place.
We are committed to offering a shopping experience that reflects the quality and uniqueness of our destination. Instead of cheap Chinese-made souvenirs, our carefully curated selection includes handcrafted items that celebrate local craftsmanship and showcase the diverse talents of Bahamian artisans.
Rest assured, cleanliness and hygiene are of utmost importance to us. We maintain rigorous standards to ensure that our premises are free from any unsanitary conditions. You can trust that your visit will be in a clean, well-maintained environment, allowing you to fully enjoy the splendour of Nassau City Centre.
In summary, the new Nassau City Centre is a haven where the essence of the African/Caribbean culture intertwines with luxurious amenities. From its breathtaking rooftop restaurants and fine dining experiences to its six-star services and inviting infinity pools, our goal is to create an unforgettable destination that exceeds your expectations. Leave behind the clichéd and embrace the authentic as you immerse yourself in the rich tapestry of The Bahamas.
themessenger 1 year, 6 months ago
@Islandwarrior, please sir can I have the recipe for the Koolaid you drinking and the edibles you're consuming. Utopia is within reach.
IslandWarrior 1 year, 6 months ago
In our country, financial resources (and a white face) hold significant influence. With ample funds, combined with determination and ingenuity, one can accomplish almost anything in The Bahamas ...just ask the Cruse or the Hotel Industry. Additionally, the prospect of job opportunities is highly appealing to politicians. ...so in conclusion, I would not be the one to ever be found saying 'never' in a Bahamian context where the 'Koolaid' is always served by those with the loot.
ThisIsOurs 1 year, 6 months ago
I agree about the koolaid. I am 2000% against building a Bay St experience to exclude Bahamians.... again. Cuz they for sure ain't allowing Bain Town Pookie in the infinity pool.
If lslandWarrior truly wants a Riviera experience, go to France. The Bahamas brand is Caribbean Island we dont seem to get it. Be who you is, not who you aint
IslandWarrior 1 year, 6 months ago
It is important to acknowledge that mistreating Black individuals can lead them to thank their abusers, as William Lynch once stated.
Many may not recall the "Bay Street Experience," a distinct Bahamian cultural phenomenon that some now wish to diminish by labelling The Bahamas as just another Caribbean island. However, it is crucial to recognize that The Bahamas has always prided itself on being "Uniquely Bahamian," not simply a part of the broader Caribbean. Let us celebrate our distinctive identity rather than try to conform to the standards of others who envy our exceptional culture.
I don't understand why "Bain Town Pookie" wouldn't be allowed in the infinity pool if they paid the same amount as everyone else.
ThisIsOurs 1 year, 6 months ago
See, that's the koolaid speaking now.
Because in every marketing campaign I see for the Bahamas is portrayed by some white woman in a bikini on a white sand beach with clear blue water. While you may distinguish our blue water from St Kitts, Jsmaica or Trinidad blue water (weirdly it is different), all the tourist see is a tropical island. And as to sprinkling junkanoo in the commercial, all they see is a cultural festival. Wake up. Een no tourist on junkanoo beach because the Bahamas is uniquely different from Jamaica. They come because we're closer to them
You know just why Pookie een getting in the infinity pool
IslandWarrior 1 year, 6 months ago
As I have mentioned, it's important to understand that those who haven't lived in the Bahamas for a long time or have recently arrived may not fully grasp the significance of the high number of return visitors to the Bahamas. Many of the visitors to the Bahamas are actually repeat guests, often referred to as 'friends of Bahamians.' These individuals have formed enduring connections with our country and people, and a significant portion of our arrivals, over 50%, can be attributed to them. They are 'friends of Bahamians' who have fostered personal relationships with many of our proud ambassadors who genuinely showcase the uniqueness that defines the Bahamas.
It is important to move beyond outdated marketing campaigns and focus on portraying our islands' authentic beauty and charm.
To further support the discussion, I would like to refer you to the following statistics on repeat visitors: [ https://www.tourismtoday.com/sites/defa… ] to the provided document showcasing trends in repeat visitors from 1997 to 2019].
Understanding the significance of repeat visitors and their positive influence on our tourism sector may give you an appreciation of the Bahamas' unique allure. Open your eyes and strive to celebrate and promote the genuine aspects of our culture and hospitality that make the Bahamas a truly remarkable destination.
themessenger 1 year, 6 months ago
Isn’t it significant that after fifty years of “Independence” and Majority Rule that a white face with financial resources is still the yardstick.
IslandWarrior 1 year, 6 months ago
"When you combine the influence of petty political prejudice with our prevailing culture of 'not for you, leave it for others' mentality, merely having a 'white face' might be deemed sufficient, especially in a society where colourism often dictates the rules."
themessenger 1 year, 6 months ago
" Let us celebrate our distinctive identity rather than try to conform to the standards of others who envy our exceptional culture."
What is this distinctive identity and exceptional culture you mention? Do you mean the Thug and Gun Culture and identity imported from our northern neighbors and joyfully embraced by our misguided and impressionable youths dem where we refer to each other as niggas and hoes? This extends even to their so-called music with every other word an expletive.
The ship with the remnants of true Bahamian music and culture sailed long ago leaving behind the pot mess of other peoples "culture" which we now claim as ours, the recent carnal Carnival a typical case in point.
Kool-Aid indeed!
IslandWarrior 1 year, 6 months ago
Some of us may have arrived in today's Bahamas late by birth or otherwise. And was not raised in the 'Bahamian Way' of the past, and I completely understand your concerns and frustrations regarding certain aspects of modern Bahamian culture. It is important to acknowledge that every society has its challenges and negative influences, which can, unfortunately, shape the behaviour of some individuals. However, it is unfair to label the entire population based on the actions of a few.
When I mentioned celebrating our distinctive identity and exceptional culture, I referred to the rich history, traditions, and values that make the Bahamas unique. The Bahamas has a diverse heritage and a vibrant cultural scene that extends far beyond the negative stereotypes you mentioned. Our music, art, cuisine, and warm hospitality are just some of the aspects that make the Bahamas special.
While it is true that external influences have impacted our culture, it is important to remember that cultures are not static and evolve over time. Instead of focusing solely on the negative aspects that may have been adopted, we can choose to celebrate and preserve the positive elements that define us as Bahamians.
We should encourage the exploration and appreciation of our true Bahamian music and cultural traditions, supporting local artists and initiatives that showcase the authentic beauty of our heritage. By doing so, we can reclaim and promote the aspects of our culture that we hold dear, ensuring that they continue to thrive and inspire future generations.
I believe we can work towards preserving our distinctive identity and celebrating the exceptional aspects of our culture that make us proud to be Bahamians.
"a proud and uniquely Bahamian".
themessenger 1 year, 6 months ago
@Islandwarrior, I have to admire your patriotism and optimism, yours is definitely a glass half full philosophy.
I think that much of my disillusionment and pessimism stems from my being a Bahamian of the fifties and sixties era who has lived and experienced what Bahamian life and culture was back then even having lived and schooled for a time on an out island.
The fact that I have had that Village experience makes it more difficult to accept what we as a people have allowed ourselves to become today, and to continually question where, when and why we lost our moral compass so rapidly. Since the mid-sixties we have engaged in a steady race to the bottom, mediocrity at best has become the norm.
I sincerely hope that some more enlightened individuals will emerge as leaders and are willing to make some of the tough love decisions that are necessary to put us back on the right road as those past and the current crop have offered nothing but "Good Intentions" which as we all know the Road to Hell is paved with.
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