The Tribune

Trying to capture new customers can sometimes become challenging, especially is you are using Facebook and other social media platforms as your tools. This has been an issue for a while, prompting companies to invent new strategies to keep their numbers up.

Facebook’s algorithm could easily be blamed as the culprit. However, other explanations have been cited for the decline in persons reached via social media. It is said that posting countless contents can also be attributed to low visibility.

For example, if your business has 100,000 followers, and you have only a 6 percent reach, just 6,000 of them will see your content and perhaps not like, share or comment. This may not seem fair, but there are a few adjustments that can be made to improve engagement.

Algorithm

Facebook’s algorithm has grown increasingly strict, controlling what is to be shown and to whom.

Inspire engagement

Just because a business representative makes a post, it does not mean that viewers want to automatically engage. Sometimes, while browsing, viewers may discover your business advertisement or link and still wish not to engage simply because your content may not be inspiring.

Affinity posting

Another notable factor is Facebook’s algorithm ranking, which drives familiarity engagement and the timing system. Just as time can affect the visibility of your content, not posting regularly can also cause the affinity of the follower to fade.

Consistent posting

If your business advertises six times per day, the average follower may still only see a few of your posts despite your consistency.

Lacking creativity and wrong followers

Is your event advertisement compelling or inviting? Well, I am sure you would say it is, but your viewers will be the judge. Bland content that lacks substance may be considered as air bags that followers will not care to view, which sadly impacts the integrity of your business.

Foster engagement

Content that attracts engagement is one factor, but if viewers leave comments or questions that are never addressed, this may translate into a loss of credibility for your entire business concept.

Media

Photo posts are slowly declining, and giving way to popular media links, videography and numerous multi-media apps for exciting presentations. This observation has even sparked a competition between Facebook and YouTube, which has been trending.

Business page sponsor

Despite a 6 percent decrease in viewings when your business page grows in audience, there is still that option to sponsor mileage to gain more page views.

Competitor challenge

Finally, if your business content is still not garnering viewers, it is possible that a competitor’s content strategy in your same niche may be more gripping and interesting. Surely that is a principle in business. Until we meet again, fill your life with memories rather than regrets. Enjoy life and stay on top of your game.

• NB: Columnist welcomes feedback at deedee21bastian@gmail.com

Deidre M. Bastian is a professionally-trained Graphic Designer/Brand Marketing Analyst, International Award-winning Author and Certified Life Coach