The Tribune

A BAHAMIAN real estate firm participated with worldwide affiliates in a May 9, 2012, marketing seminar at Google's New York offices. Damianos Sotheby's International Realty, along with marketing professionals from 33 othjer Sotheby's International Realty firms worldwide, networked, shared best practices and heard from a Google/YouTube team on industry insights and best practices. "This meeting provided a great value to our company," said Maxine Hussey, of Damianos Sotheby's International Realty. "We learned so much about the power of video in our industry, and how we can best capitalise on it, Google's pay-per-click marketing, as well as the unique and powerful ways the Sotheby's International Realty brand is working with the Google and YouTube teams to promote the extraordinary properties we, at Damianos Sotheby's International Realty represent, in addition to those from our worldwide network." Damianos Sotheby's International Realty offers the franchise's marketing, advertising and referral services throughout the Bahamas. The Bahamian company and its clients also benefit from an association with the Sotheby's auction house, which promotes real estate referral opportunities with auction house clientele. "This meeting not only was the first of its kind for the Sotheby's International Realty brand, but for the Google Real Estate team as well," said Wendy Purvey, chief marketing officer at Sotheby's International Realty Affiliates LLC. "Their team has never before held this kind of unique day of learning for one of its clients. The meeting not only was a very effective tool for our network to gain critical insights into the role of video in today's market, but also how our organisations are working together in innovative ways. The response to the meeting was overwhelmingly positive, and saw attendees from locations as diverse as Moscow and the Bahamas."