The Tribune

By NATARIO McKENZIE

Tribune Business Reporter

nmckenzie@tribunemedia.net

CABLE Bahamas is approaching 10,000 subscribers for its ReVoice fixed-line voice service, its vice-president of sales and marketing said yesterday, telling Tribune Business it had achieved good market penetration.

Speaking with Tribune Business following the launch of Cable Bahamas' video on demand (VOD) platform, 500 RevTV on Demand, Mark Cabrelli said: "Subscriptions have been going very well with Revoice. We really think we have made good penetration into the market in the Bahamas, and we have not got it available in all of the Bahamas.

"The subscriptions are looking very good. There is obviously a key demand out there for Bahamian customers to really get an alternative to the incumbent company that is providing fixed-line voice. Our service has gone down very well. It's economical in these times."

While Mr Cabrelli could not give an exact total for the number of Cable Bahamas' ReVoice subscribers, he said: It's still getting up to the 10,000 mark."

Cable Bahamas officially launched its fixed-line offering, ReVoice, last November via its subsidiary Systems Resource Group (SRG), adding the final piece to the company's 'triple play' communications, with RevTV and ReVon constituting its cable television and Internet offerings, respectively.

On the fixed-voice side, at the time BTC was estimated to have a 98 per cent market share, with Cable Bahamas inheriting 2 per cent from SRG.

Mr Cabrelli said: "The triple play gives us three separate communications services. It gives us broadband service, a voice service now, for the first time, as a competitor in the marketplace and, of course, our flagship, which is our television product.

"What we are now going to be doing is bundling everything together so we can really integrate all of our systems for all of these services, so that customers in the Bahamas can have all of these services from one supplier, one customer services agency and one bill at a complete price for them."

Mr Cabrelli said there has been strong demand for the company's triple play offering. He added: "The response has been very good. There seems to be a real demand out there for customers to bring all products together under one company, one customer service, one bill."

Going forward, Mr Cabrelli said Cable Bahamaas would look at a number of enhancements, particularly from a customer services perspective.