NEW YORK – The Islands Of The Bahamas has mounted yet another impressive promotional venture which officials say will have thousands in the world famous Times Square area looking up. The country’s message has been mounted high above the crowd on a new jumbotron video board in the heart of Times Square.
The video message features Bahamian model Shakara Ledard, who was a part of the Bahamas’ “Behold” promotion launched in February of this year during Super Bowl 2013.
The video board will be running through the rest of the year, several spots per day, with views from two directions.
“The promotion is expected to provide exposure and visibility for The Islands Of The Bahamas to the hundreds of thousands that move through this area daily,” said the Ministry of Tourism in a statement.
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