The Tribune

THE ART OF GRAPHIX

By Deidre Bastian

Henry Ford said, and I quote: “Failure is simply the opportunity to begin again, but this time more intelligently.” Another year has come as we bid farewell to 2012. And with every New Year come new resolutions. Some people embrace the concept, while others pale at the thought altogether.

All the same, can you honestly say that you have kept at least one of last year’s resolution? Was 12 months enough time to accomplish any of them? If it was not, do you know that you have 86,400 seconds in a day to decide how you want to use them?

Nonetheless, for the record, everyone makes resolutions, then breaks them. No one is perfect; that’s why pencils have erasers.

Losing weight, quitting smoking, less alcohol, saving more, increased family time, attend church more often etc, etc. But despite the parade, the number one issue on the list is “the desire to lose weight”. (Do you mean abstaining from the biggie fries with the extra cheese on a double cheese burger?) Yep, that’s a good place to start.

Regardless, many people aim to live a better life, set higher goals or merely long to stay married longer than a Kardashian. Nonetheless, there are still reasons to keep “hope” alive.

As a graphic/web designer, have you pondered any resolutions for the New Year? Unfortunately, with every passing year most of us commit the same design blunder repeatedly, but let’s kick the New Year off to a great start with a few simple pledges as listed below:

Portfolio: Make it a priority to tweak your portfolio to meet industry standards. If you do not have an online or print portfolio, get one.

Comfort Zone: Get out of your comfort zone and become well-rounded. You have been meaning to learn French, and you’d love to play the piano, but ever thought about merging two objects in Photoshop? You can do it.

Oh, and let’s not forget Mandarin. It is quite apparent that Bahamians should learn the language of the Chinese, which will be essential in the future.

Network: Accept invitations from clients and fellow designers, get into the community and embrace the opportunity to mix and mingle. Attend functions such as creative events, art openings and fashion shows.

Tutorial: Read a new article, or watch a new video tutorial, every other day. Try your hands at a new design concept.This is where you can use your aesthetic, marketing and influential powers.

Inspiration: Discovering original ideas is no simple task. Peruse new websites, blogs and image galleries, which can truly refresh your creative juices. Using the same sources for inspiration and expecting a different outcome is insane.

Confidence: This cannot be overstated, but always work smart and never too hard for the wrong type of client.

Stereotyping grandma: Refrain from using your grandmother as an example of a ‘dingbat’. How many times have you heard: “This is so easy even my Grandma can do this.” Stereotyping grandma is condescending, and apparently not the best illustration.

Facebook: If you find yourself losing hours on Facebook when they could be well spent towards a deadline, then it is time to nix the habit.

Code: Code your first website. Learn the basics of XHTML and CSS.

Use your left brain: Take up a new hobby that does not involve design (give the right side of your brain a rest).

Class: Take an extra design class at a local community school, or give speeches at your local church or business organisation.

Embrace failure: Don’t be afraid to make mistakes or admit that you don’t know. Work on your flaws and transform your threats into opportunities.

Cleanliness: Clean your desktop or laptop this year. No, really.

Stand your ground: So you have spent the entire year tolerating bad clients. If you are asked to make detrimental changes, calmly explain why you think your decision is better. If you cultivate this flaw, you will eventually become a magnet for the right projects and clients.

Salary: If you are a freelancer, rework your rates and give yourself a raise only if you deserve it.

Stay ahead of Time: Most graphic designers are accustomed to follow in the design community. Be your own tide and set trends for others to follow.

I will not copy, cheat or imitate: Inspirations are necessary, and copying another designer’s work and shamelessly taking credit for it is a ‘no no’.

Physically fit: Find time for fun and physical activity. Not only will this refresh your mind, it will also increase your stamina and energy.

Responsibility: Blow a deadline? Raise your hand as if it is your fault. Things happen. Everyone respects the person who admits to their mistakes, as opposed to the weasel who pins the blame on their client or teammates.

Learn to write: Ninety per cent of design is communication. A designer who cannot write can’t defend their work.

Say NO! It may seem impolite, but say no if you do not have the expertise to complete a project. Saying ‘No’ maintains good morals.

Finally, move away from the computer and enjoy this coming year, it’s going to be pretty awesome. There is a ton of stuff coming down the pipeline that will surprise you. Stay away from negativity, and connect with positive people who will encourage you throughout your pursuit.

Moreover, attempt something new but be original. You do not have to get perfect; you only need to get it going. The secret of getting ahead is getting started, so do not allow yesterday to consume too much of today.

Until we meet again, fill your life with memories rather than regrets. Enjoy life and stay on top of your game!

NB: Columnist welcomes feedback at deedee21bastian@gmail.com

Ms Bastian is a trained graphic designer who has qualifications of M.Sc., B.Sc., A.Sc. She has trained at institutions such as Miami Lakes Technical Centre, Success Training College, College of the Bahamas, Nova Southeastern University, Learning Tree International, Langevine International and Synergy Bahamas