The Tribune

The Bahamas Telecommunications Company (BTC) gave away $1.7 million in free texts, phone calls, and data during its ‘Gimme 10’ pre-paid customer appreciation promotion that ended on January 4.

Over a six-week period that included the Christmas season, pre-paid mobile customers calling other BTC cell phones for five minutes had an additional 10 free; and after sending 10 paid texts in each 24-hour period the next 10 were free. Data users who purchased and activated a seven or 30-day data plan got an additional two or 10 free days respectively.

“We say a big thank you to all our customers for embracing this promotion and making it a success,” said Marlon Johnson, BTC’s senior vice-president of brands and communication.

“The estimated give back to customers is $1.7 million in value, and we achieved our objective of giving back and bringing benefit to as many of our customers as possible. The incredible response encourages us to look at further beneficial customer initiatives.”

Jerome Sawyer, BTC’s senior spokesman, added: “We gave away 18 million texts and 3.3 million voice minutes during the ‘Gimme 10’ promo over the six-week promotion. The customer appreciation initiative was a big hit; people really enjoyed the extra value.”