The Tribune

RBC Royal Bank this week launched two-product mortgage campaign designed to reinforce its position in the home lending market.

The campaign, which started on May 6, will run until August 31, and will feature two products - The Conventional Residential Mortgage and The Residential Lot (Land) Loan.

The Conventional Residential Mortgage is designed for the purchase or construction of residential buildings that are to be owner-occupied. The Residential Lot (Land) Loan is structured to finance the purchase of a parcel of residential land, upon which will eventually be constructed an owner-occupied home.

The campaign was launched throughout the Bahamas and the Turks & Caicos Islands. It offers attractive mortgage rates, reduced legal fees and pre-approved credit cards and consumer loans.

All clients who are interested in obtaining a mortgage or land loan will receive a ‘Pre-Qualification’ certificate, allowing them to go house or property hunting with a full understanding of what loan amount they can qualify for.

Deborah Zonicle, RBC Royal Bank’s marketing manager, said: “RBC realises that the acquisition of a home is usually the biggest investment a person makes in their lifetime.

“It is an exciting time, but we also realise it can be a very stressful time. Through providing sound advice, support and convenience, RBC wants to reduce the anxiety that so often goes into such a significant undertaking of property ownership.”

The campaign tagline, ‘We will meet you almost anywhere’, is designed to emphasise how RBC mortgage specialists can meet prospective home owners at the time and location of their choice.