The Tribune

The Bahamas Telecommunications Company (BTC) yesterday said it expected its new, interactive website to double monthly views to next month and achieve 5 per cent growth to 200,000 thereafter.

BTC has also refreshed its brand logo, and changed its tag line to ‘Everyday’. The new website, logo and brand were introduced to staff on November 11 during the company’s first ever employee webcast, which was presented by chief executive Geoff Houston.

Marlon Johnson, BTC’s senior vice-president of brand and communications, said: “The new website, www.btcbahamas.com, is easier to navigate and is more informative and helpful.

“Upgraded functionality means that everything customers usually line up for or call about can be managed on line via the website. It is a work horse of a web site, extremely interactive and very useful, whilst providing fun activities via links to our social media sites.”

Cara Douglas a senior associate in the BTC Social Media team, added: “It is designed with responsive technology that will allow the full website to be explored effectively and efficiently, regardless of the size of the screen.

“Additionally there is a lot of Social Media integration to allow for BTC customers to leave tips on various articles, and videos in the BTC support database

Ms Douglas said she expected the current number of views to double in December, and then achieve a more steady growth rate.

“Our typical monthly website visitor views are, on average, 82,000. We anticipate growth will double in December, and then steadily grow by 5 per cent to approximately 200,000 post Christmas,” she said.

The Homepage features an island grid to emphasis that BTC covers the entire Bahamas.

Mr Johnson added of the new brand identity: “Along with our new website we are pleased to unveil a refreshed logo and new tagline that represents the forward focused-thinking, true market character of BTC.

“The move to a modern image and mission-centric tagline supports BTC’s forward plans, and many of the organisational improvements that have already taken place over the last 12-18 months.

“The primary brand-material colours of yellow and blue used in the logo reflect the Bahamian flag, and the royal purple was injected to capture and infuse the vibrancy and creativity of the Bahamian culture, particularly Junkanoo, into our company culture,.”

Mr Johnson said further: “The new logo will appear on all our social media sites first, and on our headquarters in Nassau – the BTC JFK buildings - then retail stores on New Providence followed by the Family Islands. Most will be completed by early next year.

“We are looking to the future, as over the next 10 months, as we emerge on the other side of this massive undertaking of building and finessing one of the most modern cutting edge communications systems in the region, we must already be a fully-fledged, customer-needs-driven service oriented company.”