The Tribune

A 70-acre eastern New Providence real estate development yesterday unveiled a smart phone app as its latest marketing tool.

“We’ve had such great success with our Facebook page with friends and fans following events, activities, images and news items we post,” said Palm Cay’s director of sales and marketing, Zack Bonczek.

“So we are taking it one step further, expanding our communications with an app that allows a homeowner to reserve a tennis court for night play, for instance, or an interested party to book an appointment to see a lot or town home.

“When the Billfish Grill opens, you’ll be able to check on lunch and dinner specials, reserve a table, order ahead for take-out, even. It’s all about making it easy to keep in touch and feel connected.”

Developers of the community, which has some 300-plus home sites, town homes, condos and plans for other residential offerings, already reaches out through every social media available – Twitter, Pinterest, Instagram, Facebook.

“We’re all about building a community, and the best way to do that is make it easy and convenient for everyone to connect,” said Mr Bonczek.

Through Facebook and word-of-mouth alone, Palm Cay was drawing upwards of 80 people to its Friday night family happy hours, and Saturday lunches and beach days.

Those activities are temporarily suspended because of construction, as the three-storey clubhouse is being converted into a full-fledged restaurant. To be called Billfish Grill, the restaurant will be operated by Lise Watson-Russell, who founded Chives at the New Providence Community Centre, Blake Road, and restaurant and hospitality consultant. Peter Rounce, whose experience includes Graycliff.

The $200 million fully-funded development is home to the island’s largest mid-size boat marina, the 194-slip Marina at Palm Cay, as well as residences, pools, two lighted tennis courts, Nassau’s first custom-built family playground and 1,200 linear feet of beach.

All roads, lights and utilities are in place, and more than half the home sites have been sold. Phase I of the first condo offering, The Anchorage, was oversubscribed when the announcement that reservations were open was made.