The Tribune

THE Bahamas launched a new marketing initiative, Mall Domination, at the Broward Mall, Plantation Florida, this past weekend.

The initiative was aimed at creating destination awareness among consumers and providing area travel agents with updates and new developments in the Bahamas.

The initiative featured a consumer show at the entrance to the mall, and encouraged shoppers to receive information from industry partners such as Bahamas Promotion Boards, hoteliers, airlines and ferry services.

A major part of the initiative was the marketing component, which included a training of travel agents, who were also hosted to a reception featuring bite sized tastes of The Bahamas, including the country’s signature food item, conch fritters, and mini desert bites of coconut and pineapple tarts. A highlight of the event was the unique sounds of Bahamian music provided by the DJ.