From left, Tourism Deputy Director General Ellison “Tommy” Thompson, Director of Romance Freda Malcolm, Elite Traveler Editor-in-Chief Doug Gollan and Minister of Tourism Obie Wilchcombe.
MORE than 100,000 people experienced a destination wedding in The Bahamas last year, and the country wants to attract even more in years to come, Minister of Tourism Obie Wilchcombe told travel writers and business partners at the launch of ‘16 Weddings, 16 Islands, One Priceless Day.’
The invitation was extended to engaged couples throughout the United States in a launch event for the new promotion held at Per Se Restaurant, New York, which is ranked among the world best’s restaurants by San Pellegrino and Acqua Panna.
The invitation will allow the couples to learn about the 16 major islands of The Bahamas online then use the selected website to enter to win a destination wedding on one of those 16 islands.
Wilchcombe said: “This promotion is so important because over the next several months as people register and they tell us why they want to come to The Bahamas, they will get to see all the places.
“They will get to know that The Bahamas is more than the capital city. They will get to know that there are other islands that you can come to in The Bahamas and you can sit at home and plan to have this wonderful day and have this wonderful celebration.”
Wilchcombe thanked the dozens of top New York writers who attended the event.
By telling the stories of The Bahamas and the wedding invitation, the writers were becoming partners with the country, he said.
“Last year, more than 100,000 people came to The Bahamas to enjoy this romantic experience, and over the past 10 years, more than a million came who were connected to some wedding. So just imagine what we can do with your support,” he said.
The launch coincided with the unveiling of a 16 Weddings, 16 Islands, One Priceless Day billboard that will be displayed throughout 2014 in the crossroads of the world - New York City’s Times Square.
Social media platforms such as Twitter, Pinterest, Instagram and Facebook, along with a Bahamas Romance Blog, newsletters and editorial banners, will boost the campaign.
Couples can get details of the competition and enter for their dream Bahamas wedding at www.Bahamas16islandsWeddings.com.
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