The Tribune

BAHAMAREN, a Bahamian-owned company, is continuing to be involved in tourism events throughout the year to promote the Bahamas as a premier travel destination for Chinese.

The CEO of Bahamaren, Latrae Rahming, joined Bahamian students at the University of International Business and Economics in Beijing in showcasing what the Bahamas has to offer to China from tourism, food, music and culture.

During the event, students were able to get a taste of what the Bahamas has to offer from sampling the Bahamian-made macaroni to the chicken souse. They were also able to drink sky juice, which was considered their favourite with the macaroni dish.

Bahamaren has increased its participation in trade shows held in key markets in China to bring together the Bahamas tourism industry and travel agents and travel wholesalers from around China. Mr Rahming said that “hundreds of customers come to these shows and, depending on the show you are part of, a majority of them could be part of your target audience”.

“The very presence of these customers in a trade show means that they are interested, and you have the chance to convert this interest into a promising and qualified leads. The right marketing message and pitch can help draw more prospective customers for our supply chain.”

Bahamaren provided financial and material support with the Embassy of the Bahamas in Beijing. Bahamaren recognises if it is going to make the Bahamas a premier travel destination it has to ensure it increases awareness about the Bahamas in China.