The Tribune

By ALESHA CADET

Tribune Features Reporter

acadet@tribunemedia.net

Lowe’s Wholesale Drug Agencies last week hosted a special event to launch a new line of hair care here in the Bahamas.

Held at Luciano’s of Chicago, the launch sought to introduce local consumers to Garnier’s new “Whole Blends” products, which include shampoos, conditioners, nourishing masks, refreshing sprays, smoothing oils, and more.

Leann Albury, consumer brands manager at Lowe’s, said these products are for the 25 to 49-year-old woman who is comfortable with who she is, strongly connected to her family and friends, finding happiness in experiences and memories.

“She is engaged, active and approachable. Tonight, we invited local buyers from retail stores and we want to educate them on the benefits of the products and what they are used for. I want them to know that this is basically a good brand to take on. Nowadays, people are interested and catching on to natural, wholesome products, so I believe this is the answer. We have products on display so our guests will be able to feel and engage in conversation with each other,” she said.

As the local distributors for Garnier, Ms Albury said it is Lowe’s responsibility to promote and launch the brand here in the Bahamas.”

“Whole Blends is all over television now, so what we are trying to do is keep up with that momentum,” she said.

Ms Albury said they hope that Bahamian women will see the ads on TV and then realise that they can purchase the products right here at home, and more importantly, understand that Whole Blends can be used on all hair types.

“When people think of Garnier they don’t think the products are for all hair types, but Whole Blends actually breaks that stigma and lets people know it’s for everyone,” she said.

“All hair has issues such as dryness, breakage, colour treatment (problems), and more, so Whole Blends is formulated for all these hair types. The avocado that we love to eat so much is actually good for the hair; the coconut oil that we love is also good, and so much more. I think health and wellness needs to be more of a priority for Bahamians and I am glad to see that there are a few persons that appreciate how important it is for us to move towards healthier and wholesome products. Outside of this, we just need to move towards a healthier lifestyle as Bahamians.”