The Tribune

By Sarah Thebaud

University of California, Santa Barbara

(THE CONVERSATION) "I'm not bossy, I'm the boss." So proclaims Beyoncé in a video in support of the #banbossy campaign. The campaign highlights how when little boys take charge, they're often praised for being a "leader." But when little girls do, they're more likely to be scolded for being too "bossy".

And it matters for grownups, too. Research and media stories abound with examples of how gender stereotypes disadvantage women leaders. A woman manager is less likely to be taken seriously by the people who work for her.

When men direct others, they're often assumed to be assertive and competent. But when women direct others, they're often disliked and labeled abrasive or bossy.

Our new study puts a twist on this narrative. Gender bias doesn't merely disadvantage women, it also can disadvantage men. The reason? We don't just stereotype men and women. We stereotype jobs.

Firefighters and nurses

Many jobs in the economy are gender-stereotyped. Firefighting is thought of as a man's job, whereas nursing is thought of as women's work.

Previous studies have shown that these stereotypes - which shape our expectations about whether a man or a woman is a better "fit" for a given job - are powerful because they can bias a whole host of employment outcomes. For instance, they influence the chances that a man or a woman will apply for the job, that he or she will be hired, the pay each would receive and even performance evaluations that determine promotions.

But how quickly do these gender stereotypes get attached to jobs in the first place? And, to what extent might such stereotypes affect the level of authority and respect that people are willing to give the man or woman who works in that job?

How a job gets stereotyped

To answer these questions, we studied a job that is ambiguously related to gender: a microfinance loan manager in Central America.

In this region, the microfinance loan manager job is new and gender-balanced in its composition. Unlike firefighters or nurses - jobs that are already strongly gender-stereotyped - loan managers at the microfinance bank we studied are about 50/50 men and women.

The nature of commercial microfinance makes managers' positions more gender-ambiguous. Microfinance is associated with the financial industry, which is traditionally masculine. But microfinance also has a legacy of social service and poverty alleviation, which are female-stereotyped activities.

Additionally, in the context we studied, the loan manager job had been around for less than 10 years, making it even less likely that clients would have strong preconceptions about whether it was a "man's job" or a "woman's job".

Loan managers at the bank we focused on are frequently reshuffled from one borrower to another, male and female. We examined borrowers' missed payment rates as a measure of the authority they afford their managers. Making a payment on time signals that the borrower views the manager as someone whose authority is legitimate and whose directives should be followed. In contrast, missing a payment signals that the borrower feels he or she can approach his or her responsibilities to the manager more laxly.

We found that it took only one interaction before clients assigned a gender to the job and began to treat anyone in that role (man or woman) based on that stereotype, which meant less authority if the loan manager position was seen as a "woman's job". So if a client's first manager was a woman, they would tend to miss more payments on their loan - even if later transferred to a male manager - compared with one who was initially paired with a man.

Male managers whose clients perceived the job as a "woman's job" experienced an especially large disadvantage compared to male managers whose clients perceived the job as a "man's job."

Gendered jobs harm us all

When gender stereotypes get attached to a job, it biases the authority that people attribute to the man or woman who happens to work in that position. In this way, men experience negative bias when working in positions that others associate with women.

Our findings show that, when men work in a managerial job that people associate with a man and male stereotypes, they are able to wield a substantial amount of authority over clients. But when the very same managerial job happens to be associated with a woman, men who work in that position are viewed as significantly less legitimate sources of authority.

In other words, our study suggests that stereotyping a job as "women's work" and societal biases that grant women less authority than men harm us all.

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