The Tribune

Sir Richard Branson has revealed that Bimini will feature in all voyages once his Virgin Voyages cruise line opens for business in 2020.

The Beach Club, which is being built in partnership with Resorts World Bimini, will be a regular port of call for the company’s first ship, the Scarlet Lady, which is taking bookings for its first season sailing from New York. Voyages will depart from April 1 through October 25, 2020.

“I’ve dreamed of starting my own cruise line since I was in my 20’s, and now the launch is finally getting close,” said Sir Richard Branson, founder of Virgin Voyages. “We have taken the time to think about every detail and craft an experience that brings the Virgin brand to life and disrupts the travel industry.”

“At Virgin Voyages we are going beyond just great design to defy and redefine luxury to be rebellious luxe,” said Tom McAlpin, president and chief executive for Virgin Voyages. “This new luxury is about knowing you are taken care of; that you’re never being nickel and dimed; and what you want - even some of the things you didn’t know you wanted - are already taken care of for you.”

The Beach Club at Bimini is designed by Miami-based architects EOA Inc, featuring natural materials and soft earth tones that organically blend into the seascape. It will overlook the ocean and cascade down to the sea with an expansive lagoon-style pool as the central anchor of the club.

Mornings at The Beach Club will begin with yoga and meditation. The night will wind down with a beach bonfire to close out the evening with an acoustic musical performance.

Its Bahamian-inspired menus will serve up island favourites such as conch and mango salad, banana leaf-wrapped queen snapper, Bahamian rum cake and more. The Beach Club will feature six bars, beach loungers and beach side and poolside cabanas available for rent. There will also be active areas for watersports and beach play.