The Tribune

The Bahamas Telecommunications Company (BTC) yesterday announced it has introduced new plans as well as improving the value in its prepaid mobile combination plans.

The new plan line-up includes three seven-day plans (small, medium and large), a 10-day plan and a 30-day plan. These VAT-inclusive offerings all feature one hour of free data for YouTube streaming, free social media platforms and rollover data.

BTC added that the Always On combination plan includes free Facebook messenger and WhatsApp chat for 30 days. The 10-day VAT inclusive plan includes one hour of free YouTube, unlimited BTC to BTC calls and texts, unlimited US and Canada calls plus free WhatsApp and free Facebook Messenger.

BTC has also implemented a new automatic renew feature, making it easier to reactivate your plan at the end of a subscription.

Garfield "Garry" Sinclair, BTC's chief executive, said: "We are redefining value for our customers. We've done our homework, and we've actually gone into homes and lived with our customers. We've seen how they use our plans.

"We've found out what they like and what they wanted, and these new packages were developed to satisfy that demand. We've already exceeded our initial sales projections and are confident that these upgraded packages will definitely resonate with our customers."

Rollover data is included in all pre-paid combination plans, and customers will not lose their unused data once they have the automatic renew feature.

"I've continued to challenge my team to constantly provide customers with more and more value; you can never give away too much value," Mr Sinclair said. "Our customers asked for a 30-day plan, and so we've introduced a data-rich 30-day plan with free social media elements, unlimited BTC to BTC calls, unlimited minutes to the US and Canada plus one hour of free YouTube.

"We also responded to our customers' requests for a $7 seven-day plan. The plan, which also includes one hour of free YouTube, also includes BTC to BTC calls and texts, minutes to call the US and Canada, and mobile data."

Earlier this year, BTC conducted intense research that in some instances involved spending time in participants' homes as they sought to learn more about how our customers use our products and services in their every day life.

To sign up for any of the upgraded BTC mobile plans, customers can use the MyBTC mobile app, the BTC website or by dialling *203#.