The Tribune

Bahamas Development Bank (BDB) staff have celebrated the relaunch of the 42-year-old institution with a new logo.

This features a multi-coloured hummingbird combining flashes of red, blue, green, yellow and pink. The new brand for the Bank was developed in consultation with BDB personnel who wanted the look and feel to support the vibrancy, agility and dynamism they perceive is at the core of the “new” Bahamas Development Bank.

Troy Sampson, the BDB’s business development manager, said: “The new logo is emblematic of the bank’s aspirations to be energetic and in perpetual motion to assist Bahamians in growing their ideas and dreams into real wealth for the future.”

Over the last 23 months, systems, processes and the internal culture at BDB have been rebuilt from the ground up. For some staff members, the re-engineering has not come easily as they have been “stretched, pulled and pushed”.

Tadnisha Nixon, a BDB legal administration officer, said: “When change comes at you, sometimes the first reaction is fear or resistance. But once you stop and reflect on the positive impact of what changing will bring, you can better embrace it, take the baton and run with it.”

“This change has long been needed to shake up ‘business as usua’,” said Simone Duncombe of banking operations. Renovations are now underway at the new headquarters building that BDB has purchased on Key West Street and Robinson Road.

Devona Knowles, human resources officer, said: “The entire process has been refreshing. It feels as if BDB is truly evolving to bridge the gap between our history and the possibilities of what we are going to do.