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Coca-Cola supplier sees 'huge' 30-40% sales hit

* Caribbean Bottling cuts worker hours to 60-70%

* Lockdown resulted in 'six figure' product write-off

* $2m Turks & Caicos expansion also delayed

By NEIL HARTNELL

Tribune Business Editor

nhartnell@tribunemedia.net

The Bahamas' Coca-Cola supplier yesterday revealed its sales are down "between 30-40 percent on any given day" with reduced demand forcing it to cut staff hours by a similar proportion.

Walter Wells, Caribbean Bottling Company's (CBC) chief executive, told Tribune Business that the COVID-19 lockdown and restrictions have impacted "a huge component of our business" in terms of the hospitality and restaurant businesses it supplies.

Disclosing that the company has avoided permanent terminations, and only placed 25 of its 230-strong workforce on temporary furlough, Mr Wells said the drop-off in sales meant most staff are presently working between 60-70 percent of their normal hours as the necessary production volumes have consequently been reduced.

He added that Caribbean Bottling Company also had to "write-off" a six-figure sum at the height of the COVID-19 lockdown after it was left with surplus product that it could not dispose of before it passed its sell-by date.

And the pandemic has also hit the company's international plans by delaying the $2m construction of a new warehouse and office facility in Turks & Caicos, which will act as the distributor for all the drinks brands that are manufactured in Nassau.

Despite the hit to a venture that could produce badly-needed foreign exchange export earnings for The Bahamas, Mr Wells said he and Caribbean Bottling Company are "certainly not complaining" and remain focused in managing through COVID-19 "so we come out in one piece on the other side" of a crisis likely to last "well into 2021".

He added: "Obviously the hotels and restaurants are a huge component of our business. Bars and nightclubs are also closed, and it's been a pretty huge hit. Our sales are off by anywhere between 30-40 percent on any given day of the week depending on what's open and what's shut.

"Even the quick service restaurants, the fast food restaurants, have been substantially limited over the past six to seven months as to what they can and can't do. All of that impacts our business but it is what it is. We are still operating, and have not had to permanently terminate anyone because of it.

"Out of our roughly 230 employees, at the moment we probably have 25 laid-off on furlough because there's really nothing for them to do, and the rest are pretty much working reduced shifts because less sales means less demand and less need to produce," Mr Wells continued.

"We have split the hours that are necessary between the employees so everyone earns a bit of something rather than sending people home and rely on the National Insurance Board. Most people are working between 60-70 percent of what they would do normally...... It hurts financially, but our view is this will not last for ever."

Mr Wells said Caribbean Bottling Company, which produces and distributes brands such as Schweppes, Fanta, Sprite, Barq’s Root Beer, Dr Pepper, Goombay Punch, Barritt’s Ginger Beer, Canada Dry, Vitamin Water, Dasani, Powerade, Minute Maid, Monster and Flavorful Juices, as well as Coca-Cola from its Sir Milo Butler Highway headquarters, was especially reluctant to lose trained employees given that all would be needed when business levels "ramp up again".

While the firm has not experienced any raw materials shortages or logistics challenges due to COVID-19, Mr Wells added: "The flip side of that is we tend to buy two to three months in advance and, in some cases, with the significant decline in volumes we ended up with too much raw material. We had a surplus when things came to a standstill, but slowly worked our way through that.

"We did lose a fair bit of product that had already been purchased. Fountain beverages that hotels and fast food restaurants use, we normally have a month's supply on the floor. When things were shut down we had to write most of that off. It was big enough, certainly six-figures, but there's no use crying over spilt milk."

Looking forward, Mr Wells added that COVID-19 had also impacted its expansion plans beyond The Bahamas. "Certainly one of the biggest initiatives it has hindered us on is the Coca-Cola business we also operate in Turks & Caicos," he told Tribune Business.

"We are planning to build a new building there, and COVID-19 has slowed us down considerably. Turks & Caicos was closed down until July, so we're now trying to get back on schedule. It's a warehouse and administration building. Everything we sell there we import from The Bahamas, so it facilitates exports.

"It's going to be close to $2m, and it's probably been six months, maybe a year, that it's delayed us by the time all is said and done. The property was closed and fenced in, and the permits have been obtained. We just need to start the construction. It will take us six months to finish the job once we get going."

Comments

SP 4 years, 1 month ago

Coca Cola losing between 30-40 percent is sales is consistent with the countries' "real" unemployment rate of 55-70 percent.

The country had an 18 to 20 percent "real" unemployment rate before the pandemic and lost another 50-60 percent from tourism-related businesses with Covid-19.

Reality will truly raise its ugly head and set in after another 30 to 60 days as the economy continues to shrink, more people find themselves without food and shelter, crime increases exponentially, and the police continue harassing people just trying to survive for committing petty offenses.

tribanon 4 years, 1 month ago

This is an unintended good consequence of the deadly China Virus when you consider that so many Bahamians are morbidly-obese. Coca Cola has been slowly killing many Bahamians for decades.

C2B 4 years, 1 month ago

Coca Cola is the World's largest corporate polluter. They are happy to produce PET bottles that last 600 years and leach poison in to the ground. Did I mention the plastic in the Ocean? When will we make these companies deal with their garbage? You and I are not allowed to run a factory and dump sewage or chemicals in the landfills and Oceans; we have to clean up our own waste or go to jail. Why doesn't this company, and other users of these plastics, have to collect, shred, and recycle their waste? We don't want foreigners drilling for Oil in the Bahamas but we let them and locals dump petroleum by-products in the landfills and Oceans?!?!?!? So I hope this Company thrives and grows but they need to understand the damage they are doing and that their social responsibility is to all Bahamians, not just their families and employees. In the rest of the World, they have recycling programs funded by a deposit on PET bottles, ensuring that the users of these products, companies and individuals, pay to clean up their mess. It also would create hundreds of jobs in the Bahamas. WIN-Win for Bahamas and the environment; and a loss to greed and selfishness.

C2B 4 years, 1 month ago

Must read for Bahamians concerned about their ecosystem.

https://www.politico.eu/article/the-pro…

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