The Tribune

In a country that values privacy and security, the toll inflicted by data breaches is significant. When Bahamian companies lag behind in cyber security measures, the fear of personal data being compromised weighs heavily on the minds of both employees and customers. Trust is a precious commodity in The Bahamas, and its erosion comes at a high cost.

Digitisation opens doors for Bahamian businesses to connect with a global audience. The inability to tap into wider markets not only affects profitability but also erases the dreams of local entrepreneurs who envisioned their products or services making a mark on the international stage.

In the beautiful Bahamas, a paradise known for its turquoise waters and sandy beaches, the reluctance of some companies to embrace digital transformation is not just affecting their balance sheets – it is impacting the lives of Bahamians in a very personal way. The year 2023 has highlighted the urgent need for digitisation in this tropical haven, with businesses that cling to outdated practices facing a multitude of challenges that hit close to home.

The Bahamas relies heavily on tourism, an industry that thrives on seamless digital experiences for travellers. Companies that resist digitisation limit the sector's growth potential, reducing opportunities for local employment. The human cost is palpable as young Bahamians miss out on jobs in the hospitality and service sectors due to these outdated practices.

Picture this: A serene Bahamian resort where employees are bogged down by manual, paper-based processes. It is not just inefficient; it is a stark contrast to the laid back island lifestyle. Bahamians working long hours on tedious tasks instead of enjoying the natural beauty around them can be quite depressing.

In a globalised world, Bahamian talent is highly sought after. However, when local companies resist digitisation, they deny their employees the chance to develop crucial skills. This can lead to an exodus of young, ambitious Bahamians seeking opportunities abroad, causing a "brain drain" that impacts the nation's progress. And it is not just the private sector. The public sector continues to play the “catch up” game when it comes to digitisation, and it occurs to the detriment of the Bahamian people.

In a place as ecologically sensitive as The Bahamas, sustainability matters deeply. Companies that resist digitisation may miss opportunities to reduce their environmental footprint. For Bahamians who love and cherish their natural surroundings, this can be a deeply personal issue.

In The Bahamas of 2023, the cost for companies resisting digital transformation is deeply intertwined with the national identity and aspirations of its people. It is not just about numbers on a balance sheet. It is about the dreams of Bahamians and the preservation of this paradise. The call to embrace digitisation is not just economic; it is personal, resonating with the hopes and dreams of a nation proud of its natural beauty and vibrant culture.

NB: About Keith Roye

Keith Roye II is the chief operations officer of Plato Alpha Design, a bespoke software development company that specialises in business efficiency and profitability. Throughout his career in software development, Mr Roye has served as chief software engineer for companies in The Bahamas and the US. His work has led or assisted companies in generating millions of dollars in passive revenue, while saving millions through custom software design.