The Tribune

The Nassau Paradise Island Promotion Board (NPIPB) has selected a new marketing partner to represent the destination to the UK travel industry.

The Board, in a statement, said it has chosen Finn Partners, a global marketing and communications firm, to fulfill the role after ending its 30-year partnership with the previous firm, AMG. It added that this “marks a new chapter for Nassau & Paradise Island’s presence in the UK market”.

The Board said Finn Partners, headed by Chris Woodbridge-Cox, its senior partner, has decades of experience in the travel industry. It will be charged with boosting Nassau and Paradise Island’s visibility and engagement with the UK travel sector.

“We are thrilled to partner with Finn Partners as we continue to expand our reach and strengthen relationships within the UK travel trade market,” said Joy Jibrilu, the Nassau Paradise Island Promotion Board’s chief executive. “Chris Woodbridge-Cox and his team’s deep understanding of the industry, and proven track record, make them the ideal partner to drive our growth and success in this key market.”

The Board said the end to its long-standing agreement with AMG was amicable, and was driven by a desire to explore fresh opportunities and approaches in its marketing and representation efforts.

Mrs Jibrilu added: “As we transition into our next stage of growth, we extend our sincere gratitude to AMG for their invaluable contributions and dedication over the past three decades. We are extremely appreciative of their efforts, and we look ahead to continued growth and success in the UK market.”