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Entrepreneur eyes product, manufacturing expansion

By YOURI KEMP

Tribune Business Reporter

ykemp@tribunemedia.net

A Bahamian manufacturer yesterday confirmed it is aiming to “scale up” and expand after exhausting existing inventory due to high consumer demand.

Cyntiche Taylor, Caribbean Cheer’s executive director, told Tribune Business it has “sold out” of its dish washing liquid and is now working to restock in addition to launching a new industrial cleaner.

“I decided to introduce two new products as I go along, and so I’m working on a toilet bowl cleaner and a floor cleaner,” she said. Sourcing production materials has not proven to be difficult, with the main obstacle facing the entrepreneur involving the need to “scale up” production to meet demand.

Ms Taylor said: “I’m going to need extra equipment, extra bottling. Everything would have to scale up.” She is exploring financing options, but has yet to make a decision, adding: “I’m looking at the Bahamas Development Bank for sure.”

Caribbean Cheer’s dishwashing liquid sales have been strong, and Ms Taylor said: “Prior to the collaboration with Milo Butler Wholesale, I already had a very good client and I try my best to do promotions and fliers.

“When I first started I did not start by selling Caribbean Cheer. I actually started giving them away and, if you give away something and it’s good, they don’t mind paying for it. So that’s how I started.”

Ms Taylor’s established clients have gone from buying retail bottles to cases in the space of a year, and mass production is now required to meet demand. “I’m looking at bigger bottles other than the one litre bottles. So there is always room for improvement,” she said.

Caribbean Cheer entered into a partnership for the distribution of its dish washing liquid with Milo Butler and Sons through the assistance of the Bahamas Agricultural Industrial Corporation (BAIC).

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