April 4, 2012
D'Arcy Raming
Stories this photo appears in:
MARKETING REVOLUTION: Tie marketing to local experiences
My son and I love eating at Bamboo Shack. It is our ‘go to’ outing once a week, and we relax in the car looking out at the sea and talking about any and every subject.
MARKETING REVOLUTION: Unlocking the marketer in you
When I was a young engineer I thought the marketing guys had it easy. Imagine sitting around all day just to come up with a logo, or a name or a slogan.
MARKETING REVOLUTION: The 'write' approach on special communications
When I was in primary school I never got a 4.0 on my grade point average (GPA), even though I did ‘A’ level work for the majority of my classes.
MARKETING REVOLUTION: Honesty the best policy for online reputations
“I don’t want a Facebook page,” one of my clients told me emphatically.
MARKETING REVOLUTION: Value the story of your business
In 2010 I went to Singapore to the first ever Youth Olympics. I was honoured to be a part of the Bahamas team and to coach my daughter to a fifth place finish in Judo...
MARKETING REVOLUTION: The power of a printed newsletter
A friend of mine owns some funeral homes in America. So imagine my surprise when he told me that he puts out a regular written newsletter. Of course I immediately used the joke
MARKETING REVOLUTION: Businesses missing the personal touch
As I go about my day, I frequent a number of businesses. Being a married man with children, it also means I have relationships with businesses that involve my wife and children. Yet here it is. Yesterday, I celebrated my 25th wedding anniversary, yet not one business thanked me for my loyalty by giving me some kind of greeting with a gift.
MARKETING REVOLUTION: Getting the best from consultants
The old joke is that a consultant borrows your watch to tell you what time it is.
Scholarship making men of steel
A NEW scholarship aims to save at-risk youths from falling victim to the streets while at the same time, bolstering the nation’s Olympic programme.
MARKETING REVOLUTION: A tweet can keep marketing sweet
The final tweet by Pope Benedict XVI before retiring was: “Thank you for your love and support. May you always experience the joy that comes from putting Christ at the centre of your lives.”
MARKETING REVOLUTION: Test before you text
I read on CNN the other day that some people are texting in their sleep.
MARKETING REVOLUTION: Targeting marketing is far more useful
My wife’s Blackberry makes an obnoxious sound every time an e-mail comes in.
MARKETING REVOLUTION: Calls for proper phone behaviour
The other day I was sitting at home relaxing and reading my e-mail on my desktop computer.
MARKETING REVOLUTION: Keep in mind the best ads
I used to read comic books as a child. Everything from Batman to Archie.
‘Follow ups’ vital to sales generation
While driving last night I was listening to another ‘I Love Marketing’ podcast.
Marketing Revolution: Don't get sold on the excuses
It has been my personal experience that a bad salesperson cannot even give away money.
MARKETING REVOLUTION: Advertising that leads a generation
Not too long ago I was having a conversation with the parent of one of my Judo students.
MARKETING REVOLUTION: How friendships can work for you
When I entered business school in 1987 I remember our orientation meeting very well.
Convert Xmas shoppers into your future buyers
“If I lost everything I had but my client list, I could rebuild my entire fortune in short order.” This is the claim of Dan Kennedy, widely recognised as a marketing guru who specialises in lead generation direct response marketing.
MARKETING REVOLUTION: Add value to stand outfrom Christmas crowd
I confess; I’m not a shopper. My mum will go into a store for hours, try on different things, come back to the same store, etc. Outside of a book store, you will rarely find me exhibiting that kind of behaviour. I go in, get what I need and get out, like I’m doing a strike on Bin Laden.
MARKETING REVOLUTION: Unlocking that special something in all of us
In my last article I explained how my son and I were developing a product based on the old Gary Halbert principal: Work as if someone had a gun at your head and they were going to pull the trigger, unless you came up with a saleable product within 72 hours.
Creating a storm with the release
Bill Glazer was a top direct response marketer until his recent retirement. Before that he used to run a high-end men’s clothing store in the Baltimore area...
MARKETING REVOLUTION: Missing the point......and opportunity on Sir Sidney
When the announcement was made that the Paradise Island Bridge would be named after Sir Sidney Poitier, there was an immediate uproar in some quarters.
MARKETING REVOLUTION: Kicking off the 'no change' mentality
Looking back at my scrapbook for 2007, I saw a newspaper clipping for a Judo tournament that I held at Loyola Hall. T
The eyes have it in making sales
“Look me in the eye when I am speaking to you,” I heard the father tell his son. I was in a comic book store in Evanston, Illinois.
Filtering out those who just say ‘No’
My son recently graduated from university and formed a marketing company in Chicago.
Sales training is not follwoing proper script
My love affair with selling began with Junior Achievement (JA).
Building sports tourism from its infant stages
The congress for Pan American Judo was conducted completely in Spanish. It was held last week in Cali, Colombia.
Creating value from scarcity
MARKETING REVOLUTION: Every Christmas the toy companies play a wonderful trick on us parents that “forces” us to double the money we spend.
Believe passionately in products you sell
“I don’t understand,” said a friend of mine in a meeting with my international mastermind group...
Direct marketing techniques for fundraising
I love receiving my alumni newsletter magazine each month from Northwestern University. Actually, I receive three at a time: one from the school of Engineering, from the school of Business and a general letter from the University, which contains information on all of the different disciplines.
MASSIVE ACTION BETTER THAN SOLE MAGIC BULLET
“I THINK you’re full of it,” I was told by one of the directors of an international firm, which had hired me to do a marketing consultation. “All we need to do is put up a billboard on the highway with a few words and we will get all the calls we need.” I had just presented the idea of taking massive simultaneous action versus instilling one thing at a time.
Balancing risk with the reward
I want to take this opportunity to thank the many people that take the time to write or comment on marketing strategies I write about in these columns. Answering and researching these questions is one way I learn to become a better marketer.
E-mail marketing requires true value
MARKETING REVOLUTION When e-mail was first introduced it was traumatic for many. I remember in 1996, when I was working for Allstate Insurance in Chicago, how the managers complained that now they were receiving informa
Skills that remain difficult to copy
MR PROLE was a greying, middle-aged English literature teacher who taught me in the 11th grade. He stopped me one afternoon in the school's walkway, stroked his short beard and told me some words that I have never forgotten. "You are a good writer," he said. Even though English language and literature had always been strong subjects for me, his words were enough to give me the confidence, even to this day, that I needed. I could influence others with the written word.
Getting a direct client response
MY son could recognise the Golden Arches of McDonald's from the time he was two.
Playing the numbers for marketing success
I RECENTLY ran an ad for a client in three different newspapers. One ad yielded two new clients, another 10 and the third, 13. After further testing I will be able to analyse the results and develop a budget for the client based on some hardcore numbers, rather than just my or the client's feelings.
How to target your market
A FEW months ago, a local retail client of mine asked me to help them with their Facebook strategy. During my strategy session I asked them: "What is the ultimate goal of your being on Facebook?" After a lot of back and forth, they said the idea was to drive traffic into the store while providing quality information to their customers. They felt the best way to accomplish this was through a Facebook Fanpage. However, they were disappointed with the results they were presently achieving.
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