Photo | The Tribune

ART OF GRAPHIX: How effective are social media ads?

Social Media advertising is a paid advertising method that uses ads directly served to the target audience through its platforms. These ads come in various formats such as video ads, image ads, carousel, etc. Nonetheless the most popular social media platforms in are Facebook, Youtube, WhatsApp, and Instagram and they also has the highest number of monthly active users (MAUs).

ART OF GRAPHIX – Nothing stays the same: Change now inevitable

In this Information Age, and its impact on the ever-evolving global economy, change is now the norm for business. But, despite its presence everywhere, change does not come easy. Companies sometimes fail to make critical reforms due to an ingrained resistance to change.

THE ART OF GRAPHIX: The right combination in recruitment battles

The battle between qualifications and experience has played out in the business arena for some time. I have met many persons who, with an immense amount of academic knowledge and qualifications, still struggle to secure employment. I am not sure if there is a clear answer to this age-old question, but there are good arguments on both sides.

ART OF GRAPHIX: Promoting greater staff advancement

You have been working hard, putting in long hours at the office and giving in to every demand from your boss, and you are still being passed over for a promotion. Being a loyal worker clearly is not enough to get you to the next career level, so what is a dedicated employee to do?

ART OF GRAPHIX: Are you a good boss?

It's often said that people quit bosses, not jobs. A bad boss can make a good job miserable and a bad job unbearable. Beyond the negative impact on individual employees, ineffective managers can also cost companies tons of money in turnover and lost productivity.

ART OF GRAPHIX: Reaping the reward from our hospitality

Good service is critical to success in any business, especially in the hospitality sector.

ART OF GRAPHIX: Overcoming adversity is the entrepreneur's role

Setbacks in business can provide lessons that generate long-term rewards in the future. We must accept that adversity happens to everyone at some point in life. Overcoming challenges is critical on the path to success, so dealing with them in a healthy manner is really important for entrepreneurs. Always remember that it is possible to bounce back from failure, and get back on track in no time, than to remain mired in misfortune. An entrepreneur is not defined by the number of times he or she fails, but what they learnt from those mistakes.

ART OF GRAPHIX: Strong work ethics to open many doors

When it comes to employment, there is one ‘must have’ trait. Can you guess what it is? It is work ethic. Many job seekers struggle to understand that work ethic is more than just an innate mix of good family upbringing and personal qualities but, rather, a trait you can actually nurture. So, what does work ethic mean? Work ethic refers to a set of key moral values that guide individuals towards successfully completing their work in a formal environment.

ART OF GRAPHIX: The qualities needed to unlock entrepreneurship

Why entrepreneurship? While the journey to entrepreneurship is likely to be filled with sacrifices, obstacles and challenges, the reward for the same is far greater. With the right amount of knowledge and guidance, it is indeed possible for anyone to venture out into the world of entrepreneurship.

ART OF GRAPHIX: Internet presence critical to survival

Does my business really need a website? The answer is: ‘Yes, it does’. If you are a small business owner, you have probably had someone tell you to get a website. But why should you? There are not many businesses that can survive without an Internet presence, and there is no reason not to have one.

ART OF GRAPHIX: The joys of being an entrepreneur

Running your own business offers many perks. But deciding to start one is a leap of faith. It requires pushing beyond your comfort zone. If that idea excites you, then you may be ready to take the plunge and be the chief executive of your own company. It may require taking a few risk, but the possibility of significant rewards is huge. If you are not yet convinced, here are some of the best reasons for starting your own business.

ART OF GRAPHIX: How to haul yourself out of a business rut

It is not unusual for business owners to feel stuck at times, especially if sales are declining, and you feel like you are in a rut.

ART OF GRAPHIX: Graphic gains from audience conversion

Graphic design is more than just aesthetics; it is a form of communication between your business and your audience. Businesses use graphics at every stage of the marketing process to inform, engage and eventually persuade prospective customers to make a purchase or take action.

ART OF GRAPHIX: Pairing content with images is vital tool

MARKETERS have known this for a while: A well-suited image makes for a successful campaign. But how do images really work their magic? And how can you exploit the potential of visuals in a digital space already cluttered with countless images?

ART OF GRAPHIX: Unlocking the creative spirit

Creative people are those who imagine the possibilities and wonders of the world. They can immerse themselves in imagination and fantasy, yet remain grounded enough to turn their dreams into reality. They are often described as dreamers, but that does not mean they live with their heads in the clouds. Art must be creative as it is a product of our imagination. We can use art as an expression of our feelings, emotions and selves.

ART OF GRAPHIX: Putting favourite formats on file

PNG (portable network graphic) is a type of image file that is often favoured in web design and creative projects involving Photoshop or similar software. It is a type of file that allows an object to be placed into software with a clear background or as a partially transparent image, making it especially useful when creating a graphic from multiple layers. PNG is one of my favourite image files.

ART OF GRAPHIX: Website content key to repeat customers

Website design is just another way businesses can show their credibility to customers. Having a beautiful website does not always ensure it will be seen, though. In order for a website to show up in the search results, search engines have to know what your website is about.

ART OF GRAPHIX: Put your advertising into graphic motion

Motion graphics can be used in pretty much any business. They can simplify storytelling, help guide users to better understand products and services, and can help pack massive amounts of information into bite-size, comprehensive videos.

ART OF GRAPHIX: The ‘heavy hitter’ for editing video

Adobe Premiere Pro is the heavy-duty hitter that can be used for anything from short films to feature films. I think you would be hard-pressed to know a creative who has not heard of Adobe Premiere Pro. It is one of Adobe’s flagship programs that likely sits just behind Photoshop in terms of popularity. Adobe is to graphics and video what Microsoft is to data.

ART OF GRAPHIX: Video marketing makes for much better viewing

Some marketing executives are caught in the conundrum of trying to decide whether to embark on a video advertising campaign or wondering why they are not already doing it.

ART OF GRAPHIX: Don’t let storage woes cloud your designing

If you are a designer working behind a computer, there will always be the need for a large storage bin to place bits and pieces of edited and unedited photos plus data in. The need for large storage can never be evaded. Super high resolution files that are typical of graphic design can consume pretty large amounts of data. Moreover, you may have started arranging a portfolio of records, and suddenly realise that more storage space is required.

ART OF GRAPHIX: How graphics assist with online education

Learning about new graphical and educational techniques should not be a chore but, rather, a process that students and teachers should grasp, understand and implement.

ART OF GRAPHIX: The rules designers should never violate

With graphic design becoming increasingly more accessible as a career, breaking the rules could be viewed by some as forward-thinking. Nonetheless, most newcomers to the profession are unaware of certain rules, especially the ones that are important and should never be broken. By not following these rules, the end result can be visually jarring, resulting in your target audience losing trust in your ability or competence.

THE ART OF GRAPHIX: Cons of the graphic designer career

I NEED the design today? Really…

ART OF GRAPHIX: The graphic benefits from a design career

A graphic designer is a professional responsible for designing contents for products and various activities related to print, advertising, website, magazines, brand identity and games. This role calls for understanding a client’s needs before making a design decision. There are many benefits involved with being a graphic designer, both job and lifestyle-related. A good salary is not the only thing that matters.

ART OF GRAPHIX: Getting better returns from video marketing

In the past, research showed the average person spent 84 minutes or more per day watching online videos, and this is only expected to increase in 2021. Facebook Live videos have become incredibly popular, especially gardening and cooking videos, with 88 percent of marketers reporting they offered a positive return on investment. Many businesses were using video as a marketing tool in 2020, and 92 percent of those marketers credited this medium as an important part of their marketing strategy.

ART OF GRAPHIX: Taking Junkanoo to the world stage

Angelique "Junkanoo Goddess” McKay is a household name not only to Junkanoo and Bahamian culture but throughout the world.

ART OF GRAPHIX: Unlocking the creative trait that exists in all

Does art really inspire the imagination? If you were to sit in the middle of a white room with no wall art and furniture, would you feel inspired? Well-placed decorations and carefully chosen art pieces are a catalyst for conversation and internal musings.

The Tribune

Stories this photo appears in: