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The right message for the right time

In 1923, Claude Hopkins wrote the book, ‘Scientific Advertising’. Unless you are a student of the direct response marketing game you will not recognise his name.

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Sex assault case to be transferred to the Supreme Court

A FRENCH-Canadian woman accused of sexually assaulting a minor is expected to have her case transferred to the Supreme Court next month.

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Pro basketball player ‘Shaq’ Cleare will return to Spain

SHAQUILLE Cleare will return to Spain in the Española de Baloncesto – Gold while Travis Munnings and Kino Burrows had season high performances for their respective clubs.

Fox invited to spring training with Rays

LUCIUS Fox is set to begin his 2019 season at an elevated status and continues his progression through the Tampa Bay Rays organisation.

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Bahamians asked to go ‘dunking for polio’

Following last year’s success, the Rotary Club of New Providence will once again be hosting “A Dunking for Polio” in aid of the international service organisation’s mission to end polio.

Sir Durward Knowles set for 99th birthday

SIR DURWARD Knowles, who put the Bahamas on the map of world sailing nearly 70 years ago and has done so much for the country in other respects, celebrates his 99th birthday tomorrow with his ritual Wednesday luncheon with select friends.

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Major haul of guns seized

FREEPORT – Following a major firearm seizure in Exuma, a Bahamas Customs official expressed concerns about the new smuggling techniques that are being employed by gun smugglers in the Bahamas.

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NHI’s $130m price tag ‘just govt's exposure’

The Minister of Health has confirmed that the much-touted $100m-$130m price tag for National Health Insurance (NHI) only covers “the government’s exposure” to the scheme.

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Buddy sprains ankle

Sacramento Kings guard Buddy Hield was helped to the locker room (above right) after he limped off the court with a sprained right ankle midway through the fourth quarter against the Portland Trail Blazers on Friday in Sacramento, California.

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Potcakes rescue mission

AROUND 80 dogs from the Bahamas Humane Society will take part in a “Wings of Rescue” flight to the United States this morning as a part of a plan to reduce the population in the overcrowded shelter.

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Convent to celebrate 75th anniversary

THE BENEDICTINE Sisters of St Martin’s de Porres convent will celebrate the 75th anniversary of the founding of their order with a Mass followed by a reception this evening at their Nassau Street monastery.

Letter: PM should accept FOCOL plan

Executive Chairman of the Bahamas Electricity Corporation (BEC) Leslie Miller and the Progressive Liberal Party (PLP) government are both determined to follow through with their pledge to offer a 10 per cent discount in their light bills to BEC customers in the not-too-distant future

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SPORTING MISCHIEF & MAYHEM: As Matthew nears, a few other ‘Hurricanes’ come to mind

AS we all prepare for the unwanted visitor, Hurricane Matthew. And yes all preparations and safety precautions must be adhered to in this one, Matthew is a big boy with a ‘stink attitude.’

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THE KDK REPORT: Dire health consequences of extreme heat on the body

EVERY year, Bahamians from one end of the archipelago to the other lament the relentless broil of the summer’s heat. And this summer’s simmer has been particularly ruthless. Some of the hottest days on record occurred during July of this year with a heat index (feels like temperature) that oscillated between 105 and 115 degrees Fahrenheit. But unlike other, less tropical, locales we are often shielded from the intense heat by the shade of palm and coconut trees and cooled by the balmy breeze of our turquoise ocean.

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Ayton and Suns take 3-2 lead

PHOENIX (AP) — Devin Booker scored 28 points, Deandre Ayton added 20 and the Phoenix Suns beat the Dallas Mavericks 110-80 last night to take a 3-2 lead in the Western Conference semifinals.

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Pair are making it big in Japan

The Japanese B-League tipped off its season opener last weekend and a pair of Bahamian national team players saw their respective teams get off to perfect starts.

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‘Coach Yo’ and Ole Miss Lady Rebels two conference wins away from making history

GRAND Bahama native coach Yolett McPhee- McCuin and the University of Mississippi (Ole Miss) Rebels are just two wins away from earning the most Southeastern Conference victories in the programme’s history.

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Gov't housing re-launch vital to 80% of contractors

THE BAHAMIAN Contractors Association’s (BCA) president yesterday said many smaller operators were anxiously awaiting a revival of the Government’s housing programme, telling Tribune Business this group makes up 70-80 per cent of construction teams in the country .

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Jonquel Jones leads BIH to FIBA World Cup qualification

JONQUEL Jones was a one-woman wrecking crew en route to leading her Bosnia and Herzegovina programme to a FIBA Women’s Basketball World Cup 2022 qualification.

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Jonquel Jones and Sun climb to 3rd place in Eastern Conference

JONQUEL Jones continues to produce at an All-Star level and her Connecticut Sun have followed suit as one of the hottest teams in the WNBA.